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Our Impact Solutions for Clubs Golf Shop
OUR STORY

Redefining golf to help save the planet

Shop Now
OUR STORY

Redefining golf to help save the planet

Shop Now

Our Story

Alex Nicholson founded Fore! The Planet in 2022 with a love for golf's rich history and the planet that it's played on.

Drawing on twelve years of industry expertise, Alex guides golf clubs to sustainable solutions and a greener future. Today, we proudly support over 100+ UK golf venues, spanning from Royal Dornoch down to St. Enodoc and every mile in between.

We also create planet-friendly golf products, helping golfers purchase sustainably and make a positive impact on the environment.
OUR GAME

Innovation born out of frustration

According to Statista, the UK generates over two million metric tons of plastic waste each year. Over 50% of this gets incinerated and just 15% gets recycled.

Golf clubs are starting to transition towards a greener future, but progress is sporadic.

Golfers deserve quality products that showcase incredible design but don’t cost the earth.

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OUR EARTH

Planting a lasting legacy

We’re all members of one very exclusive club, planet earth. Together, we must do more to ensure that golf’s legacy of today is one of truly positive impact, and not environmental neglect.

Every solution and product sold helps us fund 3 incredible causes:

Planting trees in overseas communities.

Collecting ocean-bound plastic waste.

Providing clean drinking water to families.

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OUR MISSION

Redefining golf to help save the planet

By helping golf clubs win the fight against plastic waste;

Alongside Re:Water, we’re on a mission to save 1 million plastic bottles from landfill (via the golf industry) over a 5 year period from 2024-2028.

By creating incredible products for golfers, sustainably;

We want our FTP products to change the way golfers buy merchandise by utilising truly sustaianable materials and giving back generously to the planet.

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Our latest projects

Small changes, big impact | Hillside
Alexander NicholsonJan 5, 20260 comments

Small changes, big impact | Hillside

🌍💚 Small changes. Big impact.In 2025, we teamed up with Hillside Golf Club to overhaul their hydration game. By switching to @rewateruk - the world’s first bottle made from 100% recycled aluminium...
Read more
Small changes, big impact | Royal Dornoch
Alexander NicholsonDec 22, 20250 comments

Small changes, big impact | Royal Dornoch

🌍💚 Small changes. Big impact.At Fore! The Planet, we exist to help golf venues create meaningful environmental change - and Royal Dornoch is a standout example of what’s possible.By transitioning...
Read more
Reusables | Moor Park
Alexander NicholsonOct 8, 20250 comments

Reusables | Moor Park

Working with Moor Park Golf Club to promote a truly sustainable refillable bottle for golfers.
Read more
Re:Water | Walton Heath
Alexander NicholsonJul 17, 20250 comments

Re:Water | Walton Heath

A summary of our recent bespoke label Re:Water project with Walton Heath and the sustainability benefits vs plastic bottles and cartons.
Read more
Celebrating Sustainability
Alexander NicholsonJun 12, 20250 comments

Celebrating Sustainability

Details on how we created a unique reusable bottle for Machynys Resort to celebrate their 20 year anniversary in sustainable style.
Read more
Embracing Bamboo
Alexander NicholsonMay 29, 20250 comments

Embracing Bamboo

Why bamboo golf tees are a genuinely eco-friendly alternative to traditional plastic and wooden golf tees - and how your golf club can utilise them!
Read more
Small changes, big impact | Hillside
Small changes, big impact | Royal Dornoch
Reusables | Moor Park
Re:Water | Walton Heath
Celebrating Sustainability
Embracing Bamboo
Alexander NicholsonJan 5, 20260 comments

Small changes, big impact | Hillside

🌍💚 Small changes. Big impact.In 2025, we teamed up with Hillside Golf Club to overhaul their hydration game. By switching to @rewateruk - the world’s first bottle made from 100% recycled aluminium...
Read more
Alexander NicholsonDec 22, 20250 comments

Small changes, big impact | Royal Dornoch

🌍💚 Small changes. Big impact.At Fore! The Planet, we exist to help golf venues create meaningful environmental change - and Royal Dornoch is a standout example of what’s possible.By transitioning...
Read more
Alexander NicholsonOct 8, 20250 comments

Reusables | Moor Park

Working with Moor Park Golf Club to promote a truly sustainable refillable bottle for golfers.
Read more
Alexander NicholsonJul 17, 20250 comments

Re:Water | Walton Heath

A summary of our recent bespoke label Re:Water project with Walton Heath and the sustainability benefits vs plastic bottles and cartons.
Read more
Alexander NicholsonJun 12, 20250 comments

Celebrating Sustainability

Details on how we created a unique reusable bottle for Machynys Resort to celebrate their 20 year anniversary in sustainable style.
Read more
Alexander NicholsonMay 29, 20250 comments

Embracing Bamboo

Why bamboo golf tees are a genuinely eco-friendly alternative to traditional plastic and wooden golf tees - and how your golf club can utilise them!
Read more