Our problem

According to Statista, the UK generates over two million metric tons of plastic waste each year - 50% of this gets incinerated.

The golf industry contributes significantly, with thousands of plastics, disposables and non-recyclable products discarded yearly.

Combine this with excess chemical usage on the golf course, poor water management and high emissions created from golf venues and their supply chains alike.

Such trends demand a shift towards sustainable practices within the golf industry, from products and packaging to clubhouse emissions and on-course management of nature and wildlife.

Our company

Founded by PGA Professional and sustainability expert Alex Nicholson, Fore! The Planet is the home of sustainable golf.

Fore! The Planet is a hub for everyone in the golf industry to improve their sustainability credentials with advice, initiatives, solutions and eco-friendly products.

We work with 100+ UK golf venues including the likes of Royal Birkdale, Sunningdale and Muirfield as well as many corporate events, golf societies and golfers searching for sustainable products.

Our social channels raise awareness through education and we plant trees for products sold, creating a measurable impact along the way!

Our mission

We aim to work alongside as many golf venues across the UK as possible - helping them reduce single-use products from the day-to-day running of their business and introducing exciting planet-freindly initiatives, products and brands to help them revolutionise their golfer experience as well as dramtically improve their environmental footprint.

To date, we work with over 100+ UK golf venues and have helped remove over 200k single-use plastic bottles from landfill through our partnership with Re:Water.

Here are a few examples of the projects that we've loved producing for our customers and the sustainability benefits for their venue and the planet.

  • Re:Water at Walton Heath

    Re:Water at Walton Heath

    A summary of our recent bespoke label Re:Water project with Walton Heath and the sustainability benefits vs plastic bottles and cartons.

    Re:Water at Walton Heath

    A summary of our recent bespoke label Re:Water project with Walton Heath and the sustainability benefits vs plastic bottles and cartons.

  • Celebrating Sustainability

    Celebrating Sustainability

    Details on how we created a unique reusable bottle for Machynys Resort to celebrate their 20 year anniversary in sustainable style.

    Celebrating Sustainability

    Details on how we created a unique reusable bottle for Machynys Resort to celebrate their 20 year anniversary in sustainable style.

  • Embracing Bamboo

    Embracing Bamboo

    Why bamboo golf tees are a genuinely eco-friendly alternative to traditional plastic and wooden golf tees - and how your golf club can utilise them!

    Embracing Bamboo

    Why bamboo golf tees are a genuinely eco-friendly alternative to traditional plastic and wooden golf tees - and how your golf club can utilise them!

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Our solutions

We offer a comprehensive range of initiatives, merchandise, reusables and nutrition options to improve your environmental impact, sustainability credentials and golfer experience.

Ready to make an impact with us?

Our values

We are proud to partner with Carma, a leading environmental organisation dedicated to reforestation and carbon offsetting. Through this partnership, we are committed to making a real impact by planting trees both in the UK and overseas, helping to restore ecosystems, absorb carbon, and support biodiversity.

Where we plant trees:

🌳 UK Reforestation – We help rewild and restore native woodlands across the country, improving biodiversity and natural flood defenses.

🌍 International Impact – Our efforts extend globally, supporting large-scale reforestation projects in areas severely affected by deforestation.

Our vision

Deforestation and climate change threaten our planet’s future, but planting trees is one of the most effective ways to combat these challenges. Trees absorb CO₂, improve air quality, and provide essential habitats for wildlife. By working with Carma, we are contributing to:

✅ Carbon Reduction – Offsetting emissions by restoring forests

✅ Wildlife Conservation – Protecting natural habitats and biodiversity

✅ Community Support – Creating sustainable opportunities for local communities

Our impact

Follow our journey below as we continue to plant trees around the world and create workdays for ex-service people in the UK and under-developed communities overseas: